Beating the TripAdvisor Badge’s SEO Tactic

A workaround to circumvent the check for nofollow attributes in TripAdvisor badges

The Problem

Recently, I got a reference to this article from my Product Manager, regarding TripAdvisor badges and how they boost SEO. Their secret is a simple <a> link that links deep into TripAdvisor website and makes your site a donor of link love to TripAdvisor. This is somewhat bad for hotel owners who might find that TripAdvisor trumps the search ranking for their brand name.
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