Beating the TripAdvisor Badge’s SEO Tactic

The Problem

Recently, I got a reference to this article from my Product Manager, regarding TripAdvisor badges and how they boost SEO. Their secret is a simple <a> link that links deep into TripAdvisor website and makes your site a donor of link love to TripAdvisor. This is somewhat bad for hotel owners who might find that TripAdvisor trumps the search ranking for their brand name.
Continue reading “Beating the TripAdvisor Badge’s SEO Tactic”